Promote/demote/kick Officers, Veterans, and Recruits, toggle Open Recruitment, invite new Members, access Manage Guild tab, spend Guild Funds on Upgrades, change Guild Perk, change appearance of Castle and guild Shield. Icon in Guild Chat pictures a Golden Crown. (Also gets x2 rewards and 3x RP from Guild Warfare wins)
Promote/demote/kick Veterans and Recruits, toggle Open Recruitment, invite new Members, access Manage Guild tab. Icon in Guild Chat pictures two Golden Arrows pointing upwards.